Making More Money During The Holidays

Tis the season! People are in a buying mood. Many retailers make half their yearly revenue from now until Christmas. People will be shopping for gifts, decor, food, and more for Christmas, Hanukkah and Kwanza. How can you increase your sales during the holiday season? If you run a small or home-based business, make sure you plan to incorporate some special promotions during this time. It’s tempting to put off business until “after the holidays” and focus on your own celebrations—there’s always so much to do. That’s fine if it’s your choice. But if you are trying to increase business, now is a great opportunity to do so.

Here are some simple, low-cost ways to increase your revenues during this busy shopping season:

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Revamp your descriptions: 

Think about how your product/service would make a nice gift and tell your prospective customers. “Makes a great gift for the special guy in your life”. Perhaps you could create a gift suggestions flyer. People need help choosing great presents for their friends and family. Help them out by telling them what to buy for their mom, dad, wife, husband, sweetheart, child, co-worker, aunt, etc. Offer your “gift-buying” guide free on your website, put it in with all your orders, and distribute it around town.

If you provide a service, those make great gifts, too—who doesn’t like a massage, or a free housecleaning, or a free tax planning session? Sell gift certificates for your services. A key selling point is that people don’t think to give services, but they can be very unique and appreciated gifts. You might have to come up with ideal recipients—i.e., for the harried homemaker, the busy executive, the loving mother, and so on. Tell your customer (the gift-giver) how much the recipient would love your service instead of a fruitcake

Create Gift Packages:

Perhaps you could bundle several products into a basket. Think about the “recipients” and create special baskets—for example, if you sell cosmetics, create a “teen-dream” makeup kit, an “anti-aging” kit, a “glamour party makeup” kit, and so on. Almost any business can come up with creative packaging or bundling for their products and for their services. For services, you could do a “buy one, get half-off” package. Or a buy three, get one free package. You can even team up with partners to create super packages—a spa and a housecleaning service could combine a massage & a house-cleaning for a fabulous gift for working moms.

Offer Free Gift Wrapping or Free Shipping:

The word “free” gets attention. Wrapping and shipping are two things that add to the cost of the gift and if you can include it, that would increase your sales. To make it worthwhile, set a spending requirement—free gift wrap on items over $50 or something similar. Ditto for shipping. You can even run specials where shipping is only $5 for all orders by a certain date, or gift wrapping is free on Mondays.

Holiday Give-Aways:

It’s nice to do something extra for your customers during the holidays. If you have a retail store, bring in Christmas cookies or candy or hot chocolate. If you ship products, buy some ornaments at the dollar store and toss them in with the orders. If you visit clients, take a small goodie bag or fruit basket. The ideas are endless. For spa-type businesses (products or services for anything from manicures to bath gel), consider a sample of a product – a holiday-printed emery board costs pennies and is a nice thought. For an event planner, send everyone a “holiday party guide” even if you don’t have their business this year—fill it with great ideas and you’ll get more business! For a wedding planner, a personalized ornament for all your wedding couples will create much good will.

My Holiday Card Rule:

If you are going to send holiday cards, please, please, please sign them. Having your company name pre-printed on the card is so impersonal that you’d do better saving your money. Hand-addressing your cards is nice, too, but some people have illegible handwriting, so printing the envelopes is okay. But, really, an unsigned card is simply going to send the message that you don’t have time to be bothered with things like signing cards and you never want your customers to think you don’t have time for them. It’s the greeting card version of a form letter.

Action Item: Take a few minutes to write down some holiday ideas you can implement in your own business—just one could be enough. Don’t overload yourself-one idea well executed will be more fruitful than 20 haphazard ones. Then, put it on your calendar and spread some holiday happiness to your customers!

Making Memories During Christmas and the Holidays

    A favorite Christmas song has a line that describes Christmas as 'the most
wonderful time of the year.' While giving and receiving gifts is something that
is highly anticipated and remembered at Christmas time, there are also many more
activities that make Christmas memorable and wonderful.
    One of these activities is decorating the Christmas tree. The Christmas
tree occupies a central spot and is the most visible display of Christmas in
most homes. Unlike in other countries, most American homes do not have a
representation of the Nativity scene, which is more likely to be located at
churches.

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  As soon as the Christmas season begins on the day after Thanksgiving,
families will begin their search for the perfect Christmas tree. This in itself
can become a memorable activity as children may accompany family members to
places like a Christmas tree farm to select a tree.
    Once a real or artificial tree is selected, then it's an exciting activity
for the entire family to play a part in decorating the tree. Manufactured
decorations come in many shapes and forms. But a special memory is created when
family members make a special ornament for the Christmas tree, or contribute one
or more keepsake items to decorate the Christmas tree. It then becomes a ritual
each year for those particular items to be placed on the Christmas tree although
other decorations may change in coming years.
    Another activity that can help to create special memories at Christmas is
baking cookies. Along with popular gingerbread cookies, using cookie cutters to
make special holiday-shaped cookies is also practiced a lot in households. Based
on the ages of children, they can help in the actual baking activity by
measuring and mixing some ingredients, or, younger children can sprinkle sugar
on the cookies or decorate them with icing when they are finished. Helping in
this activity can also be educational as parents can use the activity of
measuring and figuring out equivalent measures to teach fractions and other
mathematical elements.
    An activity that is related to food which also helps to create memories
during the Christmas season is making fruit and goody baskets, which are filled
with candies, baked items and other treats for loved ones, their special
friends, neighbors, teachers or for charity. Items such as goody baskets make
especially wonderful Christmas gifts because they are home-made. That quality
often makes them more treasured than a Christmas present that is bought at the
store.
    Because Christmas is the season of goodwill and good cheer, it is very
important to reach out to family, loved ones and friends during the season. The
busy lives that many people lead today often leaves them little or no time
during the year to be in frequent contact with family and friends who are
located far away, or even others who live within a reasonable distance in the
same or a neighboring state, for example.
It is therefore very common during Christmas to send a Christmas or holiday
greeting card to those individuals. Along with the pleasant memory of receiving
the card, there may be a short letter included that gives a brief account of any
significant event in the individual's life or with members of the family. That
makes sending and receiving Christmas greeting cards more memorable.
    Then there's probably the most anticipated activity of Christmas - finding
out what Christmas gift Santa brought on Christmas Eve. While adults also look
forward with much anticipation to see what Christmas gifts they will get, it's
really the children who get the most delight from receiving presents at
Christmas. The carefully planned actions to hide Christmas presents from
children and then to magically place them under the Christmas tree to be found
on Christmas morning is one of the most wonderful ways to create unforgettable
memories for children at Christmas.

Enjoy Christmas Everyday With Christmas Screensavers

Most of us say - Let every day be Christmas. But we say this only during Christmas. As Christmas passes, the spirit passes and after some days, we all get busy with our day-to-day life and forget everything about Christmas and its spirit.

Why do we wish every day to be Christmas? Because we all love the atmosphere of Christmas and the time, when we love giving. The times when we forgive, our hearts are full of love for others and compassion overflows. We love that kind of experience. Unfortunately we forget all about it after some time. How to retain that spirit and feel love all through the year? Let me give you a very simple remedy. Download few beautiful Christmas screensavers and desktop wallpapers on your desktop and watch them every day.

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Let us find out how this works. Let us give you an example. When you watch something beautiful, when you hear lovely music and when you read inspiring and loving text, your mood changes for the better immediately. Your state changes to a very positive state. When you see something dirty, hear noises and read dirty words, your mood changes to negative in a fraction of a moment. Our sense organs can change our state in a short time. Therefore it is important that we battle with all the negatives with positives to keep our state happy and positive.

Christmas Screensavers with lovely music, video shots and messages of giving can do this very effectively. Whenever you are feeling bad and depressed, watch some of the Christmas screensavers and your mood will change immediately for the better. Why not give it a try? You can make every day Christmas.