Making More Money During The Holidays

Tis the season! People are in a buying mood. Many retailers make half their yearly revenue from now until Christmas. People will be shopping for gifts, decor, food, and more for Christmas, Hanukkah and Kwanza. How can you increase your sales during the holiday season? If you run a small or home-based business, make sure you plan to incorporate some special promotions during this time. It’s tempting to put off business until “after the holidays” and focus on your own celebrations—there’s always so much to do. That’s fine if it’s your choice. But if you are trying to increase business, now is a great opportunity to do so.

Here are some simple, low-cost ways to increase your revenues during this busy shopping season:

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Revamp your descriptions: 

Think about how your product/service would make a nice gift and tell your prospective customers. “Makes a great gift for the special guy in your life”. Perhaps you could create a gift suggestions flyer. People need help choosing great presents for their friends and family. Help them out by telling them what to buy for their mom, dad, wife, husband, sweetheart, child, co-worker, aunt, etc. Offer your “gift-buying” guide free on your website, put it in with all your orders, and distribute it around town.

If you provide a service, those make great gifts, too—who doesn’t like a massage, or a free housecleaning, or a free tax planning session? Sell gift certificates for your services. A key selling point is that people don’t think to give services, but they can be very unique and appreciated gifts. You might have to come up with ideal recipients—i.e., for the harried homemaker, the busy executive, the loving mother, and so on. Tell your customer (the gift-giver) how much the recipient would love your service instead of a fruitcake

Create Gift Packages:

Perhaps you could bundle several products into a basket. Think about the “recipients” and create special baskets—for example, if you sell cosmetics, create a “teen-dream” makeup kit, an “anti-aging” kit, a “glamour party makeup” kit, and so on. Almost any business can come up with creative packaging or bundling for their products and for their services. For services, you could do a “buy one, get half-off” package. Or a buy three, get one free package. You can even team up with partners to create super packages—a spa and a housecleaning service could combine a massage & a house-cleaning for a fabulous gift for working moms.

Offer Free Gift Wrapping or Free Shipping:

The word “free” gets attention. Wrapping and shipping are two things that add to the cost of the gift and if you can include it, that would increase your sales. To make it worthwhile, set a spending requirement—free gift wrap on items over $50 or something similar. Ditto for shipping. You can even run specials where shipping is only $5 for all orders by a certain date, or gift wrapping is free on Mondays.

Holiday Give-Aways:

It’s nice to do something extra for your customers during the holidays. If you have a retail store, bring in Christmas cookies or candy or hot chocolate. If you ship products, buy some ornaments at the dollar store and toss them in with the orders. If you visit clients, take a small goodie bag or fruit basket. The ideas are endless. For spa-type businesses (products or services for anything from manicures to bath gel), consider a sample of a product – a holiday-printed emery board costs pennies and is a nice thought. For an event planner, send everyone a “holiday party guide” even if you don’t have their business this year—fill it with great ideas and you’ll get more business! For a wedding planner, a personalized ornament for all your wedding couples will create much good will.

My Holiday Card Rule:

If you are going to send holiday cards, please, please, please sign them. Having your company name pre-printed on the card is so impersonal that you’d do better saving your money. Hand-addressing your cards is nice, too, but some people have illegible handwriting, so printing the envelopes is okay. But, really, an unsigned card is simply going to send the message that you don’t have time to be bothered with things like signing cards and you never want your customers to think you don’t have time for them. It’s the greeting card version of a form letter.

Action Item: Take a few minutes to write down some holiday ideas you can implement in your own business—just one could be enough. Don’t overload yourself-one idea well executed will be more fruitful than 20 haphazard ones. Then, put it on your calendar and spread some holiday happiness to your customers!

How To Save Money During the Holidays

It seems that each year, the holidays bring not only fun and family gathering but they bring financial stress as well. To head off this stress, it is a good idea to plan a Christmas budget now during the fall months, so that when the holiday shopping is in full swing, you won't be stressing out over overspending.

There are many categories of holiday purchases that we all make every year. It is a good idea to make your holiday budget comprehensive enough to include all the ways that you spend money on holiday preparations and Christmas related purchases. Here are a few ideas about how to set up your Christmas Budget.

Start early - ideally you should start in January for each holiday season. Many of us don't think about Christmas that early. If you are like most of us, October is when we start to think about the winter holidays. If you do start early, you can take advantage of those after Christmas sales to make purchases of holiday stables like ornaments, gift-wrap, and party supplies.

Make sure you sock some holiday savings away each month throughout the year so that you can have a Christmas Spending account that won't dig into your regular household account during the holidays. The last thing you want is to take money away from paying your monthly bills in order to buy presents.

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You can open a Christmas Club account at most financial institutions including credit unions that you can designate an amount such as $25, or $50 to come out of your paycheck each month and deposited into this Christmas fund. You can even set up auto-transfer for each pay period.

Shop for Christmas year-round. There are many sales events that you can take advantage of throughout the year, saving you money.

Make up a master-shopping list for Christmas that includes each person you need to buy gifts for along with some gift ideas. Keep this in your wallet or purse all year, so that you can refer to it while passing sales items.

Don't forget about the values you can find online. You can comparison-shop to discover what stores have the best deals. When actually making purchases online, don't forget to take shipping into consideration when comparison-shopping for price.

Major stores will often have Internet discounts that are just for their online customers, so check Websites of stores that you frequent most often for these deals.

Save money by baking or making presents for relatives who may appreciate the extra thoughtfulness of these personal gifts.

There may be some people on your list who really do not need or want more "things", but may be happy with the gift of time (running errands for them, or doing yard work, or household chores).

Keep a pocket notebook handy all year and jot down in it whenever someone mentions something they need, or something they see that they would like. When you notice sales events of these items you can then purchase them at a savings. This handy notebook will also assure you that you are indeed buying gifts that the recipients will truly enjoy getting.

Happy Holidays? It’s Up To You

The Holiday Season. Does time seems to compress, or is it just me? There's so much going on - the end of autumn, the beginning of winter, and all the holidays that follow. As a child it was an exciting time of year. As an adult, it seems filled with more shopping, baking, parties, and other events than I can squeeze into the available time.

In Aikido, the martial art that I practice and teach, we have something called "randori," an exercise in which the student stands alone on the practice mat and as many as five opponents attack simultaneously. Sometimes the holidays feel like this - which task, event, or relationship do I take on first?

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The first secret of randori is to handle one attack at a time. I can't let myself become overwhelmed by the enormity of what's out there. I must stay fully present with what's right in front of me. It's hard to do, but it saves time, energy, and wear and tear!

Secret #2 is to engage the attack. Though it sounds counterintuitive, welcoming the attack puts me in charge of it. I decide what I want to handle first and move toward it.

Planning a family dinner, finding places to stay for the relatives, shopping for holiday gifts, getting the budget report done on time, AND hiring a new administrative assistant - each task by itself might be doable, even enjoyable, but taken together they seem overwhelming. How to stay balanced and effective?

In the midst of life's multiple, simultaneous events:
- Know that each can be an attack or a gift - it's up to you.
- Engage one task at a time.
- Every time you experience the pressure of "How can I possibly do it all?" - stop and BE where you are, and give your relaxed presence to the task at hand.

Gradually you'll feel in charge of the only things you can be in charge of - yourself and the present moment.

Happy Holidays!