Making More Money During The Holidays

Tis the season! People are in a buying mood. Many retailers make half their yearly revenue from now until Christmas. People will be shopping for gifts, decor, food, and more for Christmas, Hanukkah and Kwanza. How can you increase your sales during the holiday season? If you run a small or home-based business, make sure you plan to incorporate some special promotions during this time. It’s tempting to put off business until “after the holidays” and focus on your own celebrations—there’s always so much to do. That’s fine if it’s your choice. But if you are trying to increase business, now is a great opportunity to do so.

Here are some simple, low-cost ways to increase your revenues during this busy shopping season:

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Revamp your descriptions: 

Think about how your product/service would make a nice gift and tell your prospective customers. “Makes a great gift for the special guy in your life”. Perhaps you could create a gift suggestions flyer. People need help choosing great presents for their friends and family. Help them out by telling them what to buy for their mom, dad, wife, husband, sweetheart, child, co-worker, aunt, etc. Offer your “gift-buying” guide free on your website, put it in with all your orders, and distribute it around town.

If you provide a service, those make great gifts, too—who doesn’t like a massage, or a free housecleaning, or a free tax planning session? Sell gift certificates for your services. A key selling point is that people don’t think to give services, but they can be very unique and appreciated gifts. You might have to come up with ideal recipients—i.e., for the harried homemaker, the busy executive, the loving mother, and so on. Tell your customer (the gift-giver) how much the recipient would love your service instead of a fruitcake

Create Gift Packages:

Perhaps you could bundle several products into a basket. Think about the “recipients” and create special baskets—for example, if you sell cosmetics, create a “teen-dream” makeup kit, an “anti-aging” kit, a “glamour party makeup” kit, and so on. Almost any business can come up with creative packaging or bundling for their products and for their services. For services, you could do a “buy one, get half-off” package. Or a buy three, get one free package. You can even team up with partners to create super packages—a spa and a housecleaning service could combine a massage & a house-cleaning for a fabulous gift for working moms.

Offer Free Gift Wrapping or Free Shipping:

The word “free” gets attention. Wrapping and shipping are two things that add to the cost of the gift and if you can include it, that would increase your sales. To make it worthwhile, set a spending requirement—free gift wrap on items over $50 or something similar. Ditto for shipping. You can even run specials where shipping is only $5 for all orders by a certain date, or gift wrapping is free on Mondays.

Holiday Give-Aways:

It’s nice to do something extra for your customers during the holidays. If you have a retail store, bring in Christmas cookies or candy or hot chocolate. If you ship products, buy some ornaments at the dollar store and toss them in with the orders. If you visit clients, take a small goodie bag or fruit basket. The ideas are endless. For spa-type businesses (products or services for anything from manicures to bath gel), consider a sample of a product – a holiday-printed emery board costs pennies and is a nice thought. For an event planner, send everyone a “holiday party guide” even if you don’t have their business this year—fill it with great ideas and you’ll get more business! For a wedding planner, a personalized ornament for all your wedding couples will create much good will.

My Holiday Card Rule:

If you are going to send holiday cards, please, please, please sign them. Having your company name pre-printed on the card is so impersonal that you’d do better saving your money. Hand-addressing your cards is nice, too, but some people have illegible handwriting, so printing the envelopes is okay. But, really, an unsigned card is simply going to send the message that you don’t have time to be bothered with things like signing cards and you never want your customers to think you don’t have time for them. It’s the greeting card version of a form letter.

Action Item: Take a few minutes to write down some holiday ideas you can implement in your own business—just one could be enough. Don’t overload yourself-one idea well executed will be more fruitful than 20 haphazard ones. Then, put it on your calendar and spread some holiday happiness to your customers!

How to Enjoy the Holidays With Your Relatives

Here are five simple things that will make the next holiday party enjoyable for everyone.

1) Leave Home Without It

Unless you visit like-minded people, leave your private cause at home. Cover the tattoo, remove the nose ring, take out the tongue stud. Similarly, avoid editorials, lectures, and sermons. Remember: it's a holiday party. No one comes to be offended.

2) Make Them Special

Let others talk. Be impressed (or at least interested) with what they say. Ask questions to encourage telling more. Find something to praise. Give your complete attention while listening. Appreciation is a gift that lasts a lifetime.

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3) Detach

Let others be themselves. Accept what people say, regardless how outrageous. Avoid correcting, criticizing, or complaining. Ignore bait that lures you into arguments. Avoid taking things personally. Just say, "Ah, how interesting," and move on.

4) Talk Friendly

Offer compliments. Be positive. Be gracious. Be mature. Find diplomatic ways to express your ideas. Avoid negative words, especially "not," because negative ideas trigger a defensive response. Be a source of solutions instead of complications.

5) Behave

Avoid trick questions ("What kind of idiot would do this?"). Avoid punitive stories that contain hidden insults. Avoid baiting people into arguments. Spend time with people who enjoy your ideas. Realize it is always a bad idea to start an argument.

Don't Have a Cow This Holiday Season -- Give One

Want to give a meaningful gift that won't be forgotten or stashed away after the holidays?

Heifer International, an organization working to fight hunger worldwide, has a solution: livestock.

By donating a sheep, cow or any other farm animal in honor of a loved one through Heifer International, you can help impoverished families get the resources they need to get out of poverty and become self-reliant.

The farm animals provided by Heifer International give families wool, milk, eggs, transportation and other necessities. Families can sell their surplus products and use the money for school supplies, medicine, farming supplies and housing improvements.

A goat, for example, can supply a family with several quarts of milk each day. Extra milk can be sold by the family or made into cheese, butter or yogurt.

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Heifer International also provides llamas, water buffaloes, heifers, chicks, ducks, geese and hives of honeybees - to name a few.

Here is how to set your gift in motion:

1. Contact Heifer International to receive a free gift catalog.

2. Request a unique gift card that you can personalize and send to your honorees, describing the generous contributions you've made in their name.

3. Revel in the joy of knowing that, thanks to your gift, a struggling family is on the road to self-reliance.

4. Watch your gift multiply. Every receiving family promises to "pass on the gift" of its animal's first offspring to another family in need. Thanks to this act, entire communities can lift themselves out of poverty.